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  • SHORT SUMMARY OF A 4.0 VIEW ON THE FUTURE

    In the following video we give you a short introduction of our 4.0 view on the future. We hope we can trigger your interest to see more of our presentation. You can hire us for a presentation, lecture or workshop. You can contact us here: itfits@xs4all.nl 4.0 is a concept developed by it f ...
  • DISCOVERY

    Technology has been sold to us as a panacea, as the solution to all our problems. Technocracies bet on false promises that foster a future of longevity, eternal youthfulness free of disease, in leisure and hedonistic paradise, surrounded by serving robotic slave appendages that do our men ...
  • INDIVIDUALISM 4.0

    2013 will still be a year of turmoil, however full with possibilities for new start-ups! Our main task will be to bring different worlds together, to accept and understand that everything is interconnected. This is not a story about vague predictions, it’s a claim to understand the import ...
  • KEEP YOU POSTED

    A recap after a month’s publishing, we’d like to share with you our favorite posts, check them out below! Dutch artist Florentijn Hofman is famous for extraordinary large-scale sculptures that he usually creates with a healthy amount of humour. This time, he undertakes to enlarge a typic ...
  • BON QUI QUI DOES ALEXANDER WANG

    For Alexander Wang’s latest campaign, humors is the main ingredient. The Spring 2013 T video features comedienne Anjelah Johnson who (re-)introduces her role as Bon Qui Qui, on her first (and soon to be last) day working at the Alexander Wang NYC flagship store. Managing to offend and ups ...
  • PECLERS PRESENTATION FALL 14/15, MARCH 26TH

    After the success of the Peclers spring 2014 presentation womenswear, menswear & fabrics, last year December 20th, we have decided to continue with these small scale presentations. You are kindly invited to the Peclers presentation of the Inspirations & Colors for fall 14/15 March ...
  • POWER TO THE 99%

    Truly understanding what freedom means might show the way to innovation and a durable future. Entrepreneurial guts and a more philosophical approach to life are needed, cutting the suffocating cords of the old World, in order to understand tomorrow’s demands. Economists, politicians and o ...

INDIVIDUALISM 4.0

By Truus Dokter on 30 December 2012

2013 will still be a year of turmoil, however full with possibilities for new start-ups!

Our main task will be to bring different worlds together, to accept and understand that everything is interconnected. This is not a story about vague predictions, it’s a claim to understand the importance of connecting beyond our comfort zone.

The crisis is forcing us to wake up and to stop dreaming that our malfunctioning society will recover from the current economic downfall without changing our views on economics, politics and power?

2013 will be, no must be, the year where global leaders will realize that setting rules, managing procedures and maintaining order alone, is not sufficient to sustain stability and qualitative growth. The world needs engagement and dedication from us all, to truly understand what it means when the landscape of work changes, to deal with limited resources or an aging society. These are issues you can’t solve in some kind of technocratic way. We are a bunch of people together, all individuals, who can only live in harmony, and excel if we have the chance to educate ourselves and to be given the opportunity to discover what’s inside each and everyone of us and share it with the world. We are wasting precious time, since there are too many people that lead their lives on automatic pilot, without making use of their talents.

Power needs to be given to every individual, because than and only than the chance for a total “power black-out” on a global economical level will diminish. Let’s face it throughout history the establishment have proved to be incompetent to deal with common interests.
We are still dealing with the impact of colonialism, slavery and disrespect for other opinions or religions. While writing this article we might be on the threshold of a war with its roots far beyond yesterday. So the time to act can’t wait any longer!

Be open for our individual power, together we are strong, self-interest – in many cases turned into greed – has shown its limitations during the last decades. Thanks to modern technology we are capable doing great things for little money. Actually, cheap, scarce or quirky things have become the new cool! Limited large scale operations only focused on quantitative growth are so twentieth century! For instance important shopping area’s like Soho in New York or the nine streets in Amsterdam have turned into uninspiring tourist places, while communities like Williamsburg also in the big apple and other off-the-grid area’s and initiatives throughout the world have become the “it” places to be. You have to search for it though, but that’s all part of the experience!

Diversity is what the modern homo sapiens is looking for! And not only to fulfill their individual needs. They simply can’t deal with marketing dictates anymore, they want to be who they are, inspired by others who also chose their individual path rather than one imposed by marketers.

We all need to do business, because we have to restore the damage that had been done. So let’s all wake up and find our inner strength and share it with the world, let’s be successful on our own terms, work hard, fight hard to make it happen and proof there are more ways leading to Rome, providing a stable life for all.

I ask all individuals to stand up and engage themselves in decision making processes, to be conscious of the impact of their actions and to be aware of the fact that we are all interconnected. Be good for yourself and take care of others.

Individualism 1.0 was all about self-centeredness, getting or being rich and obtaining the latest of the latest, yet denying an outside world that appeared to have a huge impact on all of us in retrospect.

Individualism 4.0 is about not following the latest trend dictated by designers and marketers, but creating your own trend, it’s about living closer to natural and human values rather than artificiality and quick gain and not in the last place it’s about understanding and cherishing yourself and the world that surrounds you. In the widest sense of the word, even if that means to go beyond the galaxy we are part of.

This article has been published in the 2013 and beyond issue of Second Sight

Posted in INSIGHT, Uncategorized | Tagged conscious, Culture, Economy, MARKETING
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AUTHORS

  • Carlos Cuellar Brown
  • Fiammetta Ghedini
  • Johanna Bilitza
  • Lisanne Brummelhuis
  • Miryam Muller
  • Truus Dokter

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TREND BOOKS – TREND CONSULTANCY – BRAND & STYLE STRATEGY – STYLE CONSULTING

PECLERS

it fits! has the representation of PeclersParis in the Netherlands and Belgium. For information in these territories you can contact us. If located in other parts of the world go to the official www.peclersparis.com website.

WE WRITE FOR TRENDMAGAZINE SECOND SIGHT

w1uO0r

Truus Dokter founder of it fits! and fullinsight is a columnist and co-editor of the Dutch trend forecasting magazine Second Sight.

SECOND SIGHT SUMMER COURSE

SECOND SIGHT SUMMER COURSE

Interested in doing a trend forecasting course? Second Sight is organizing a summer bootcamp from August 19th untill August 24th. When you click on the image you'll find all the information.

START-UP!

START-UP

Our new Full Insight trend presentation for 2013 & beyond START-UP! is now available. For information, please click on the image.

SHOPPING GUIDANCE

SHOPPING GUIDANCE

We often get the request of where to shop in our city. This is not an easy question, because we could never make you part of the true feeling of being an “Amster- dammer”. Imagine: ... being on your bike, hopping from one end to other parts of town, having a coffee or a drink, enjoying the beauty of the city, saying “hi” to friends ... In short, we love Amsterdam, which is not easy to translate in words, when you’re not a poet.
On the other hand addresses change, pop-up stores come and go, so we can never be accurate in providing the right maps all the time.
We finally found a solution and created a set-up giving an overview of the most important areas of the city, describing the “feel of the barrio”.
We are suggesting some shops, pointing out local brands and stores etc. Are interested? Do click in the image for further information.

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