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  • SHORT SUMMARY OF A 4.0 VIEW ON THE FUTURE

    In the following video we give you a short introduction of our 4.0 view on the future. We hope we can trigger your interest to see more of our presentation. You can hire us for a presentation, lecture or workshop. You can contact us here: itfits@xs4all.nl 4.0 is a concept developed by it f ...
  • DISCOVERY

    Technology has been sold to us as a panacea, as the solution to all our problems. Technocracies bet on false promises that foster a future of longevity, eternal youthfulness free of disease, in leisure and hedonistic paradise, surrounded by serving robotic slave appendages that do our men ...
  • INDIVIDUALISM 4.0

    2013 will still be a year of turmoil, however full with possibilities for new start-ups! Our main task will be to bring different worlds together, to accept and understand that everything is interconnected. This is not a story about vague predictions, it’s a claim to understand the import ...
  • KEEP YOU POSTED

    A recap after a month’s publishing, we’d like to share with you our favorite posts, check them out below! Dutch artist Florentijn Hofman is famous for extraordinary large-scale sculptures that he usually creates with a healthy amount of humour. This time, he undertakes to enlarge a typic ...
  • BON QUI QUI DOES ALEXANDER WANG

    For Alexander Wang’s latest campaign, humors is the main ingredient. The Spring 2013 T video features comedienne Anjelah Johnson who (re-)introduces her role as Bon Qui Qui, on her first (and soon to be last) day working at the Alexander Wang NYC flagship store. Managing to offend and ups ...
  • PECLERS PRESENTATION FALL 14/15, MARCH 26TH

    After the success of the Peclers spring 2014 presentation womenswear, menswear & fabrics, last year December 20th, we have decided to continue with these small scale presentations. You are kindly invited to the Peclers presentation of the Inspirations & Colors for fall 14/15 March ...
  • POWER TO THE 99%

    Truly understanding what freedom means might show the way to innovation and a durable future. Entrepreneurial guts and a more philosophical approach to life are needed, cutting the suffocating cords of the old World, in order to understand tomorrow’s demands. Economists, politicians and o ...

WHERE THE INTERNET LIVES

By Miryam Muller on 23 October 2012

Usually data centers at top technology companies are closely guarded secrets, but this week Google announced a virtual open house with their newly launched website WHERE THE INTERNET LIVES. The site contains a tour in their data center’s infrastructure, which features never before seen images from 8 of Google’s 9 data centers.

Also they’ve got a  Street View look of Google’s Lenoir, their NC data center, leading you to Google Maps and a very wide-open look at the building from out in the open. They’ve also jumped in the front door of the building and allow you the freedom to get down to the data center floor as well.

On their new site you’ll also see several more data centers that basically make your internet what it is today (if you are a Google regular, that is.)  There’s “The Tech,” “The People,” and “The Places” for you to look forward to in Google’s large gallery. Note that with this exploration comes a visually expansive look at a collection of places normally not connected to aesthetically stimulating ideas, when you think about where your data is stored, it looks more like a holocron, right?

‘Very few people have stepped inside Google’s data centers, and for good reason: our first priority is the privacy and security of your data, and we go to great lengths to protect it, keeping our sites under close guard,’ the firm said.

‘While we’ve shared many of our designs and best practices, and we’ve been publishing our efficiency data since 2008, only a small set of employees have access to the server floor itself. ’For the first time, you can see inside our data centers and pay them a virtual visit.’

One of Google's server farms in Council Bluffs, Iowa, which provides over 115,000 square feet of space for servers running services like Search and YouTube
wonderful attention to detail.
lates to the Google logo. What wonderful attention to detail.
Google's Douglas County data centre in Georgia is so large the firm provides Google branded bicycles for staff to get around on
Here hundreds of fans funnel hot air from the server racks into a cooling unit to be recirculated in Oklahoma. The green lights are the server status LEDs reflecting from the front of the servers

The Iowa campus network room, where routers and switches allow data centers to talk to each other. The fiber cables run along the yellow cable trays near the ceiling.

In Hamina, Finland, Google chose to renovate an old paper mill to take advantage of the building's infrastructure as well as its proximity to the Gulf of Finland's cooling waters.
Google's server farm in Douglas County, Iowa
The exterior of a Dulles, Oregon server farm
Denise Harwood, a Google Engineer, diagnoses an overheated CPU. For more than a decade, Google has built some of the world's most efficient servers.
A Google data center in Council Bluffs, Iowa.

Each server rack has four switches, connected by a different coloured cable. Colours are kept the same throughout data centres so staff know which one to replace in case of failure.

Posted in EDUCATION, SCIENCE, TECHNOLOGY | Tagged Google, Internet, PHOTOGRAPHY
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AUTHORS

  • Carlos Cuellar Brown
  • Fiammetta Ghedini
  • Johanna Bilitza
  • Lisanne Brummelhuis
  • Miryam Muller
  • Truus Dokter

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TREND BOOKS – TREND CONSULTANCY – BRAND & STYLE STRATEGY – STYLE CONSULTING

PECLERS

it fits! has the representation of PeclersParis in the Netherlands and Belgium. For information in these territories you can contact us. If located in other parts of the world go to the official www.peclersparis.com website.

WE WRITE FOR TRENDMAGAZINE SECOND SIGHT

w1uO0r

Truus Dokter founder of it fits! and fullinsight is a columnist and co-editor of the Dutch trend forecasting magazine Second Sight.

SECOND SIGHT SUMMER COURSE

SECOND SIGHT SUMMER COURSE

Interested in doing a trend forecasting course? Second Sight is organizing a summer bootcamp from August 19th untill August 24th. When you click on the image you'll find all the information.

START-UP!

START-UP

Our new Full Insight trend presentation for 2013 & beyond START-UP! is now available. For information, please click on the image.

SHOPPING GUIDANCE

SHOPPING GUIDANCE

We often get the request of where to shop in our city. This is not an easy question, because we could never make you part of the true feeling of being an “Amster- dammer”. Imagine: ... being on your bike, hopping from one end to other parts of town, having a coffee or a drink, enjoying the beauty of the city, saying “hi” to friends ... In short, we love Amsterdam, which is not easy to translate in words, when you’re not a poet.
On the other hand addresses change, pop-up stores come and go, so we can never be accurate in providing the right maps all the time.
We finally found a solution and created a set-up giving an overview of the most important areas of the city, describing the “feel of the barrio”.
We are suggesting some shops, pointing out local brands and stores etc. Are interested? Do click in the image for further information.

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