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  • SHORT SUMMARY OF A 4.0 VIEW ON THE FUTURE

    In the following video we give you a short introduction of our 4.0 view on the future. We hope we can trigger your interest to see more of our presentation. You can hire us for a presentation, lecture or workshop. You can contact us here: itfits@xs4all.nl 4.0 is a concept developed by it f ...
  • NEW ARTIST ALERT: JOHN NEWMAN

    (Picture: Tom Hansen) Newly found from the world of internets, this young new singer, John Newman, and we, at the it fits! office are immediate huge fans of him. We first heard him on Rudimental’s huge Feel The Love, a song that hit number 1 the week of its release thanks (especially) to ...
  • DISCOVERY

    Technology has been sold to us as a panacea, as the solution to all our problems. Technocracies bet on false promises that foster a future of longevity, eternal youthfulness free of disease, in leisure and hedonistic paradise, surrounded by serving robotic slave appendages that do our men ...
  • KEEP YOU POSTED

    A recap after a month’s publishing, we’d like to share with you our favorite posts, check them out below! Dutch artist Florentijn Hofman is famous for extraordinary large-scale sculptures that he usually creates with a healthy amount of humour. This time, he undertakes to enlarge a typic ...
  • #FOLLOWMETO BY MURAD OSMAN

    The wonderful #followmeto series has been created by the young Russian photographer Murad Osmann. The story began in Barcelona, Spain 2011 when Murad Osmann’s girlfriend Nataly Zakharova had enough of his incessant photo clicking on their vacation. “Nataly was a bit annoyed that I w ...
  • POWER TO THE 99%

    Truly understanding what freedom means might show the way to innovation and a durable future. Entrepreneurial guts and a more philosophical approach to life are needed, cutting the suffocating cords of the old World, in order to understand tomorrow’s demands. Economists, politicians and o ...
  • VERTICLE HORIZON’S OF HONG KONG

    French photographer and graphic artist Romain Jacquet-Lagreze created the “Vertical Horizon of Hong Kong” collection as a visual exploration of Hong Kong and it’s rapid growth towards the sky. Using a unique perspective, Jacquet-Lagreze presents the ever-growing city in a repetitive ...
  • PECLERS PRESENTATION FALL 14/15 COLORS & FABRICS ON JULY 9TH IN AMSTERDAM

    Just before the Holidays we are planning to give a presentation on Tuesday July 9th in Amsterdam. We will be showing the fabric slideshow for fall 14/15, shown during last Tissu Premier. Additionally we will talk about the evolution in colors for women-, men- & childrenswear. Based on ...

“THE WORLD’S SMARTEST LED BULB” BY PHILIPS

By Miryam Muller on 31 October 2012

http://vimeo.com/51691017

For years now, LEDs have given us the blinking red light technology on our camcorders and answering machines. From their first usage in low intensity electrical components in the early 60s, today the LEDs have made it to our street lights, traffic signals, televisions, and lighting systems.

As more LED lighting technologies become available, it might even be time to start associating LED’s with an even closer adaption.

Philips newly developed the self-dubbed” “world’s smartest LED bulb.” The iOS application-controlled lightbulb will be available only in Apple retail stores. The hue app features what Philips has called “LightRecipes,” which are four pre-programmed lighting settings based on the company’s research regarding the biological effects that lighting has on the body. The scenarios adjust bulbs to the optimum shade and brightness of white light to help users relax, read, concentrate or energize.

With an iOS application, hue allows users to remotely control their home lighting, and personalize settings such as timers. Philips also says that its bulbs are upgradeable and future-proof, as more features can be downloaded in the future.

Other features of Philips hue, according to the company, are:

  1. Save your favorite light scenes for each room or time of day and recall them in an instant
  2. Use any photo on your phone as a color palette to paint your room with light and bring your memories back to life
  3. Tune white light from warm candlelight to vibrant, cool white light
  4. Create ambience or complement your decor with the colors of the rainbow
  5. Control and monitor your lights remotely when not at home for security and peace of mind
  6. Set timers to help manage your daily routine
  7. Let light wake you up refreshed or help your loved ones fall asleep

Priced at $199 for a starter pack with three bulbs of 600 lumen and a hue bridge to connect the bulbs to a home network.Each bob offers all shades of white and a variety of color, and they use 80 percent less power than a traditional light bulb while providing the equivalent of a 500 watt bulb.

“Philips continues to redefine the possibilities of LED technology, and hue pushes the boundaries even more, not only in offering great light quality, but in how lighting can be digitized and integrated with our world to further simplify and enhance our lives.”

…Said Jeroen de Waal, head of marketing and strategy at Philips Lighting.

Posted in TECHNOLOGY, Uncategorized | Tagged Application, ios, LED, LIGHTING, Philips, Philips Hue
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AUTHORS

  • Carlos Cuellar Brown
  • Fiammetta Ghedini
  • Johanna Bilitza
  • Lisanne Brummelhuis
  • Miryam Muller
  • Truus Dokter

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TREND BOOKS – TREND CONSULTANCY – BRAND & STYLE STRATEGY – STYLE CONSULTING

PECLERS

it fits! has the representation of PeclersParis in the Netherlands and Belgium. For information in these territories you can contact us. If located in other parts of the world go to the official www.peclersparis.com website.

WE WRITE FOR TRENDMAGAZINE SECOND SIGHT

w1uO0r

Truus Dokter founder of it fits! and fullinsight is a columnist and co-editor of the Dutch trend forecasting magazine Second Sight.

SECOND SIGHT SUMMER COURSE

SECOND SIGHT SUMMER COURSE

Interested in doing a trend forecasting course? Second Sight is organizing a summer bootcamp from August 19th untill August 24th. When you click on the image you'll find all the information.

START-UP!

START-UP

Our new Full Insight trend presentation for 2013 & beyond START-UP! is now available. For information, please click on the image.

SHOPPING GUIDANCE

SHOPPING GUIDANCE

We often get the request of where to shop in our city. This is not an easy question, because we could never make you part of the true feeling of being an “Amster- dammer”. Imagine: ... being on your bike, hopping from one end to other parts of town, having a coffee or a drink, enjoying the beauty of the city, saying “hi” to friends ... In short, we love Amsterdam, which is not easy to translate in words, when you’re not a poet.
On the other hand addresses change, pop-up stores come and go, so we can never be accurate in providing the right maps all the time.
We finally found a solution and created a set-up giving an overview of the most important areas of the city, describing the “feel of the barrio”.
We are suggesting some shops, pointing out local brands and stores etc. Are interested? Do click in the image for further information.

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