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the future ... an eagle view
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  • SHORT SUMMARY OF A 4.0 VIEW ON THE FUTURE

    In the following video we give you a short introduction of our 4.0 view on the future. We hope we can trigger your interest to see more of our presentation. You can hire us for a presentation, lecture or workshop. You can contact us here: itfits@xs4all.nl 4.0 is a concept developed by it f ...
  • DISCOVERY

    Technology has been sold to us as a panacea, as the solution to all our problems. Technocracies bet on false promises that foster a future of longevity, eternal youthfulness free of disease, in leisure and hedonistic paradise, surrounded by serving robotic slave appendages that do our men ...
  • INDIVIDUALISM 4.0

    2013 will still be a year of turmoil, however full with possibilities for new start-ups! Our main task will be to bring different worlds together, to accept and understand that everything is interconnected. This is not a story about vague predictions, it’s a claim to understand the import ...
  • KEEP YOU POSTED

    A recap after a month’s publishing, we’d like to share with you our favorite posts, check them out below! Dutch artist Florentijn Hofman is famous for extraordinary large-scale sculptures that he usually creates with a healthy amount of humour. This time, he undertakes to enlarge a typic ...
  • BON QUI QUI DOES ALEXANDER WANG

    For Alexander Wang’s latest campaign, humors is the main ingredient. The Spring 2013 T video features comedienne Anjelah Johnson who (re-)introduces her role as Bon Qui Qui, on her first (and soon to be last) day working at the Alexander Wang NYC flagship store. Managing to offend and ups ...
  • PECLERS PRESENTATION FALL 14/15, MARCH 26TH

    After the success of the Peclers spring 2014 presentation womenswear, menswear & fabrics, last year December 20th, we have decided to continue with these small scale presentations. You are kindly invited to the Peclers presentation of the Inspirations & Colors for fall 14/15 March ...
  • POWER TO THE 99%

    Truly understanding what freedom means might show the way to innovation and a durable future. Entrepreneurial guts and a more philosophical approach to life are needed, cutting the suffocating cords of the old World, in order to understand tomorrow’s demands. Economists, politicians and o ...

‘UNIQLO’ A SIMPLE AND BEAUTIFUL WAKE UP APP

By Miryam Muller on 18 September 2012

If the prospect of waking up to a GLaDOS-esque-yet-cheerful voice speaking over catchy piano music sounds intriguing to you, then I’ve got an app to recommend. UNIQLO Wake-Up claims to provide a more peaceful rousing from bed by using calming vocals and music influenced by the weather.

When your alarm goes off, the UNIQLO Wake-Up app queues some light piano music. The actual tracks played depend on a number of factors, though, as the app accounts for day of the week, time of day, and current weather conditions in generating its tunes. This all sets the stage for a computerized voice to greet you with a “good morning” and read out the time and weather.

The music here is worth touching on a bit further, as there is a secret to its catchiness: Uniqlo (a Japanese clothing company using this app for brand marketing) brought in famous anime composer Yoko Kanno to lay down the tracks. If you are a fan of the genre, like me, you may recognize Kanno as the composer for such shows as Cowboy Bebop, Ghost in the Shell: Stand Alone Complex, and Macross.

Check out this YouTube video to get a preview of what the morning actually holds:

http://youtu.be/9kQCeAxe_aI

Posted in Uncategorized | Tagged alarm clocks, Android apps, fashion marketing, iPhone Apps, mobile apps, Uniqlo
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AUTHORS

  • Carlos Cuellar Brown
  • Fiammetta Ghedini
  • Johanna Bilitza
  • Lisanne Brummelhuis
  • Miryam Muller
  • Truus Dokter

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TREND BOOKS – TREND CONSULTANCY – BRAND & STYLE STRATEGY – STYLE CONSULTING

PECLERS

it fits! has the representation of PeclersParis in the Netherlands and Belgium. For information in these territories you can contact us. If located in other parts of the world go to the official www.peclersparis.com website.

WE WRITE FOR TRENDMAGAZINE SECOND SIGHT

w1uO0r

Truus Dokter founder of it fits! and fullinsight is a columnist and co-editor of the Dutch trend forecasting magazine Second Sight.

SECOND SIGHT SUMMER COURSE

SECOND SIGHT SUMMER COURSE

Interested in doing a trend forecasting course? Second Sight is organizing a summer bootcamp from August 19th untill August 24th. When you click on the image you'll find all the information.

START-UP!

START-UP

Our new Full Insight trend presentation for 2013 & beyond START-UP! is now available. For information, please click on the image.

SHOPPING GUIDANCE

SHOPPING GUIDANCE

We often get the request of where to shop in our city. This is not an easy question, because we could never make you part of the true feeling of being an “Amster- dammer”. Imagine: ... being on your bike, hopping from one end to other parts of town, having a coffee or a drink, enjoying the beauty of the city, saying “hi” to friends ... In short, we love Amsterdam, which is not easy to translate in words, when you’re not a poet.
On the other hand addresses change, pop-up stores come and go, so we can never be accurate in providing the right maps all the time.
We finally found a solution and created a set-up giving an overview of the most important areas of the city, describing the “feel of the barrio”.
We are suggesting some shops, pointing out local brands and stores etc. Are interested? Do click in the image for further information.

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