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the future ... an eagle view
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  • SHORT SUMMARY OF A 4.0 VIEW ON THE FUTURE

    In the following video we give you a short introduction of our 4.0 view on the future. We hope we can trigger your interest to see more of our presentation. You can hire us for a presentation, lecture or workshop. You can contact us here: itfits@xs4all.nl 4.0 is a concept developed by it f ...
  • DISCOVERY

    Technology has been sold to us as a panacea, as the solution to all our problems. Technocracies bet on false promises that foster a future of longevity, eternal youthfulness free of disease, in leisure and hedonistic paradise, surrounded by serving robotic slave appendages that do our men ...
  • INDIVIDUALISM 4.0

    2013 will still be a year of turmoil, however full with possibilities for new start-ups! Our main task will be to bring different worlds together, to accept and understand that everything is interconnected. This is not a story about vague predictions, it’s a claim to understand the import ...
  • KEEP YOU POSTED

    A recap after a month’s publishing, we’d like to share with you our favorite posts, check them out below! Dutch artist Florentijn Hofman is famous for extraordinary large-scale sculptures that he usually creates with a healthy amount of humour. This time, he undertakes to enlarge a typic ...
  • BON QUI QUI DOES ALEXANDER WANG

    For Alexander Wang’s latest campaign, humors is the main ingredient. The Spring 2013 T video features comedienne Anjelah Johnson who (re-)introduces her role as Bon Qui Qui, on her first (and soon to be last) day working at the Alexander Wang NYC flagship store. Managing to offend and ups ...
  • PECLERS PRESENTATION FALL 14/15, MARCH 26TH

    After the success of the Peclers spring 2014 presentation womenswear, menswear & fabrics, last year December 20th, we have decided to continue with these small scale presentations. You are kindly invited to the Peclers presentation of the Inspirations & Colors for fall 14/15 March ...
  • POWER TO THE 99%

    Truly understanding what freedom means might show the way to innovation and a durable future. Entrepreneurial guts and a more philosophical approach to life are needed, cutting the suffocating cords of the old World, in order to understand tomorrow’s demands. Economists, politicians and o ...

THE BIRTH OF A TOOL PART I & II

By Miryam Muller on 20 September 2012

Every now and then I see such cool handcrafted tools, reminding me how deep I am playing in the digital sandpit. John Neeman Tools, a small crew of craftsmen (3) from Latvia, put up a video a few months back titled The Birth Of A Tool. It showed how they make their tools by hand, in the same way man has been making tools for generations. They’ve since had to stop taking orders in an effort to deliver on the overwhelming number of orders they have received. My point is (and it will be made clear when you watch the videos) you don’t always need to make noise or follow modern footsteps. If your idea/brand is good enough it will create it’s own awareness. We are a hungry lot, us consumers and we are ever searching for something new. Sometimes its so simple, its to do something like this.

“We are a small crew of craftsmen from Latvia who use our heritage of craftsmanship handed down through many generations to design and create woodworking tools. Our process, our method and mission, keeps these traditions and crafts alive and well. In this high-tech age, our own traditional craftsmanship is flourishing.

Founded by two craftsmen, John Neeman, a blacksmith whose passion is bladesmithing, and his friend Jacob, a carpenter, with a love for traditional woodworking – this bond has created our company.

We use our hands to produce tools that will live on, to tell their story in the hands of the craftsmen after us. Each tool we make is born with energy and personality – a love and care that will be felt daily by each craftsman, a resonance from the heart of the tool.

Towering factories and belching chimneys are not our game. All our tools are made in our small traditional workshops using equally traditional methods and techniques. Our focus is on uniqueness and quality, not quantity. We want to help people to remember how to use their hands, to relate their own human energy to their tools – to achieve the true joy of creating something from humble beginnings, as we did.

Our traditions of blacksmithing and woodworking walk step by step together. We are uniting our history, traditions and craftsmanship in one ancient craft – tool making.

…

When someone asks – “Why? Why are you making hand tools in this high-tech age?” – we usually answer them with a quotation from Mahathma Ghandi:

Its a tragedy of the first magnitude that millions of people have ceased to use their hands as hands. Nature has bestowed upon us this great gift which is our hands. If the craze for machinery methods continues, it is highly likely that a time will come when we shall be so incapacitated and weak that we shall begin to curse ourselves for having forgotten the use of the living machines given to us by God.
-Mahathma Ghandi








Posted in CREATION | Tagged Craft, craftmanship, Creative, Culture, Design, Life, The Birth Of A Tool
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AUTHORS

  • Carlos Cuellar Brown
  • Fiammetta Ghedini
  • Johanna Bilitza
  • Lisanne Brummelhuis
  • Miryam Muller
  • Truus Dokter

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TREND BOOKS – TREND CONSULTANCY – BRAND & STYLE STRATEGY – STYLE CONSULTING

PECLERS

it fits! has the representation of PeclersParis in the Netherlands and Belgium. For information in these territories you can contact us. If located in other parts of the world go to the official www.peclersparis.com website.

WE WRITE FOR TRENDMAGAZINE SECOND SIGHT

w1uO0r

Truus Dokter founder of it fits! and fullinsight is a columnist and co-editor of the Dutch trend forecasting magazine Second Sight.

SECOND SIGHT SUMMER COURSE

SECOND SIGHT SUMMER COURSE

Interested in doing a trend forecasting course? Second Sight is organizing a summer bootcamp from August 19th untill August 24th. When you click on the image you'll find all the information.

START-UP!

START-UP

Our new Full Insight trend presentation for 2013 & beyond START-UP! is now available. For information, please click on the image.

SHOPPING GUIDANCE

SHOPPING GUIDANCE

We often get the request of where to shop in our city. This is not an easy question, because we could never make you part of the true feeling of being an “Amster- dammer”. Imagine: ... being on your bike, hopping from one end to other parts of town, having a coffee or a drink, enjoying the beauty of the city, saying “hi” to friends ... In short, we love Amsterdam, which is not easy to translate in words, when you’re not a poet.
On the other hand addresses change, pop-up stores come and go, so we can never be accurate in providing the right maps all the time.
We finally found a solution and created a set-up giving an overview of the most important areas of the city, describing the “feel of the barrio”.
We are suggesting some shops, pointing out local brands and stores etc. Are interested? Do click in the image for further information.

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