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  • SHORT SUMMARY OF A 4.0 VIEW ON THE FUTURE

    In the following video we give you a short introduction of our 4.0 view on the future. We hope we can trigger your interest to see more of our presentation. You can hire us for a presentation, lecture or workshop. You can contact us here: itfits@xs4all.nl 4.0 is a concept developed by it f ...
  • NEW ARTIST ALERT: JOHN NEWMAN

    (Picture: Tom Hansen) Newly found from the world of internets, this young new singer, John Newman, and we, at the it fits! office are immediate huge fans of him. We first heard him on Rudimental’s huge Feel The Love, a song that hit number 1 the week of its release thanks (especially) to ...
  • DISCOVERY

    Technology has been sold to us as a panacea, as the solution to all our problems. Technocracies bet on false promises that foster a future of longevity, eternal youthfulness free of disease, in leisure and hedonistic paradise, surrounded by serving robotic slave appendages that do our men ...
  • KEEP YOU POSTED

    A recap after a month’s publishing, we’d like to share with you our favorite posts, check them out below! Dutch artist Florentijn Hofman is famous for extraordinary large-scale sculptures that he usually creates with a healthy amount of humour. This time, he undertakes to enlarge a typic ...
  • #FOLLOWMETO BY MURAD OSMAN

    The wonderful #followmeto series has been created by the young Russian photographer Murad Osmann. The story began in Barcelona, Spain 2011 when Murad Osmann’s girlfriend Nataly Zakharova had enough of his incessant photo clicking on their vacation. “Nataly was a bit annoyed that I w ...
  • POWER TO THE 99%

    Truly understanding what freedom means might show the way to innovation and a durable future. Entrepreneurial guts and a more philosophical approach to life are needed, cutting the suffocating cords of the old World, in order to understand tomorrow’s demands. Economists, politicians and o ...
  • VERTICLE HORIZON’S OF HONG KONG

    French photographer and graphic artist Romain Jacquet-Lagreze created the “Vertical Horizon of Hong Kong” collection as a visual exploration of Hong Kong and it’s rapid growth towards the sky. Using a unique perspective, Jacquet-Lagreze presents the ever-growing city in a repetitive ...

ENORMOUS ANIMATED MURAL OF TOKYO

By Miryam Muller on 3 August 2012

This mural, which sits in the first floor of the new Tokyo Skytree, is an enormous 130-foot-wide, 10-foot-tall drawing of the city, created by 11 artists and 5 computer animators from teamLab, who spent a year and a half completing the project. It’s a combination of inkjet printing and 13 embedded monitors, a still portrait and seamless animation in one.

“The mural is so detailed nobody really knows exactly what is in it,” admits Art Director Adam Booth. “There are lots of hidden objects in the mural. In Japan, emoticons are used like crazy. If you look carefully you will find some of these emoticons in the road markings.”

But emoticons aren’t the only secrets that artists snuck into the picture. It’s loaded with all sorts of tongue-in-cheek cultural tropes, like giant sushi and electronics that snake through alleys between buildings. The closer you look, the more you’ll realize how many details lurk amidst the details.

“As inspiration for the mural we looked to Japanese Edo Ukiyoe prints and a number of paintings on sliding screens ‘Rakuchurakugaizu,’ (views in and around Kyoto) that show Kyoto from the air and are extremely detailed,” Booth writes. “They show people taking part in festivals, dancing, drinking, quarreling, they show geisha and people on the market stalls–they even depict the dogs and cats chasing mice or stealing fish of the market. In short, they depict the life of the Japanese people as if you were looking down from the clouds.”

These artistic precedents are also known for their very flat look, so teamLab drew Tokyo without a central focal point providing perspective to the piece. Individual components were actually drawn by hand, then combined digitally and colored on computers. “By combining the hand drawn process and digital, that is, reproducing the Ukiyoe techniques of Edo period printing using present day technology, this mural extends from Edo to the future Tokyo, stretching the limits of human endeavor, to present a huge amount of information in an art work,” writes Director Toshiyuki Inoko. It’s history, reimagined by technology from the future.

 

 

Posted in ART | Tagged Adam Booth, Edo Ukiyoe, Emoticons, Japan, Kyoto, Lab, MURAL, Toshiyuki Inoko
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AUTHORS

  • Carlos Cuellar Brown
  • Fiammetta Ghedini
  • Johanna Bilitza
  • Lisanne Brummelhuis
  • Miryam Muller
  • Truus Dokter

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TREND BOOKS – TREND CONSULTANCY – BRAND & STYLE STRATEGY – STYLE CONSULTING

PECLERS

it fits! has the representation of PeclersParis in the Netherlands and Belgium. For information in these territories you can contact us. If located in other parts of the world go to the official www.peclersparis.com website.

WE WRITE FOR TRENDMAGAZINE SECOND SIGHT

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Truus Dokter founder of it fits! and fullinsight is a columnist and co-editor of the Dutch trend forecasting magazine Second Sight.

SECOND SIGHT SUMMER COURSE

SECOND SIGHT SUMMER COURSE

Interested in doing a trend forecasting course? Second Sight is organizing a summer bootcamp from August 19th untill August 24th. When you click on the image you'll find all the information.

START-UP!

START-UP

Our new Full Insight trend presentation for 2013 & beyond START-UP! is now available. For information, please click on the image.

SHOPPING GUIDANCE

SHOPPING GUIDANCE

We often get the request of where to shop in our city. This is not an easy question, because we could never make you part of the true feeling of being an “Amster- dammer”. Imagine: ... being on your bike, hopping from one end to other parts of town, having a coffee or a drink, enjoying the beauty of the city, saying “hi” to friends ... In short, we love Amsterdam, which is not easy to translate in words, when you’re not a poet.
On the other hand addresses change, pop-up stores come and go, so we can never be accurate in providing the right maps all the time.
We finally found a solution and created a set-up giving an overview of the most important areas of the city, describing the “feel of the barrio”.
We are suggesting some shops, pointing out local brands and stores etc. Are interested? Do click in the image for further information.

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