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  • SHORT SUMMARY OF A 4.0 VIEW ON THE FUTURE

    In the following video we give you a short introduction of our 4.0 view on the future. We hope we can trigger your interest to see more of our presentation. You can hire us for a presentation, lecture or workshop. You can contact us here: itfits@xs4all.nl 4.0 is a concept developed by it f ...
  • DISCOVERY

    Technology has been sold to us as a panacea, as the solution to all our problems. Technocracies bet on false promises that foster a future of longevity, eternal youthfulness free of disease, in leisure and hedonistic paradise, surrounded by serving robotic slave appendages that do our men ...
  • INDIVIDUALISM 4.0

    2013 will still be a year of turmoil, however full with possibilities for new start-ups! Our main task will be to bring different worlds together, to accept and understand that everything is interconnected. This is not a story about vague predictions, it’s a claim to understand the import ...
  • KEEP YOU POSTED

    A recap after a month’s publishing, we’d like to share with you our favorite posts, check them out below! Dutch artist Florentijn Hofman is famous for extraordinary large-scale sculptures that he usually creates with a healthy amount of humour. This time, he undertakes to enlarge a typic ...
  • BON QUI QUI DOES ALEXANDER WANG

    For Alexander Wang’s latest campaign, humors is the main ingredient. The Spring 2013 T video features comedienne Anjelah Johnson who (re-)introduces her role as Bon Qui Qui, on her first (and soon to be last) day working at the Alexander Wang NYC flagship store. Managing to offend and ups ...
  • PECLERS PRESENTATION FALL 14/15, MARCH 26TH

    After the success of the Peclers spring 2014 presentation womenswear, menswear & fabrics, last year December 20th, we have decided to continue with these small scale presentations. You are kindly invited to the Peclers presentation of the Inspirations & Colors for fall 14/15 March ...
  • POWER TO THE 99%

    Truly understanding what freedom means might show the way to innovation and a durable future. Entrepreneurial guts and a more philosophical approach to life are needed, cutting the suffocating cords of the old World, in order to understand tomorrow’s demands. Economists, politicians and o ...

PARKING PLUS HOUSING BY AARON CHENG

By Miryam Muller on 20 July 2012

Parking + Housing is San Francisco-based designer Aaron Cheng’s submission to this year’s James Dyson Awards. The brief was to create something that solves a problem–Cheng envisioned a building that doubles as both residence and garage at alternating times, making use of space that’s often left empty for half of the day.

When suburbanites make their way to town, the structure functions as a dedicated parking lot. Once the cars have left, inflating the connecting EFTE membrane converts the space into a super compact studio which is divided into two sections: a fixed unit with plumbing–bathroom and kitchen–and storage, and bedroom that expands and compresses with the help of pneumatics. “The project is designed for single young people, like those who just graduated from school,” Cheng says. “Normally they have regular work schedules and social lives, and the home to them is merely a place for sleeping; what they care is good location to the downtown area and relatively cheap rent.” Indeed, a no-frills approach to life would be a necessity for residents, as even some of the more standard amenities would have to be pared down or abandoned completely–nearly all furniture and possessions would all have to fit in the fixed unit. “As for the bed, they can use an air mattress or simply sleep on the floor,” he says. Coordinating with compatible commuters might also be a challenge. What if they had to stay late at work one day? Or you forgot something at home after they’d arrived?

In Cheng’s plan, additional machinery would also be required to allow upper-level vehicles to leave before the ones below, which would bump up the budget a bit. He sites Eden Project and the Beijing National Aquatics Center (aka Water Cube) as technological predecessors, but in a way, his whole concept is like the bizarro space-saving second-cousin of the En-Suite Car Garage in New York’s tony 200 Eleventh Avenue building. There, each apartment has additional square-footage to store their ride, which is delivered to the door in a custom elevator–definitely catering to an entirely different kind of clientele.

Got an idea you want to share with the world? Entries for the James Dyson Awards close August 2nd.

Posted in CREATION, DESIGN | Tagged Aaron Cheng, Jams Dyson Awards, parking, Parking plus housing, suburbanites
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AUTHORS

  • Carlos Cuellar Brown
  • Fiammetta Ghedini
  • Johanna Bilitza
  • Lisanne Brummelhuis
  • Miryam Muller
  • Truus Dokter

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TREND BOOKS – TREND CONSULTANCY – BRAND & STYLE STRATEGY – STYLE CONSULTING

PECLERS

it fits! has the representation of PeclersParis in the Netherlands and Belgium. For information in these territories you can contact us. If located in other parts of the world go to the official www.peclersparis.com website.

WE WRITE FOR TRENDMAGAZINE SECOND SIGHT

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Truus Dokter founder of it fits! and fullinsight is a columnist and co-editor of the Dutch trend forecasting magazine Second Sight.

SECOND SIGHT SUMMER COURSE

SECOND SIGHT SUMMER COURSE

Interested in doing a trend forecasting course? Second Sight is organizing a summer bootcamp from August 19th untill August 24th. When you click on the image you'll find all the information.

START-UP!

START-UP

Our new Full Insight trend presentation for 2013 & beyond START-UP! is now available. For information, please click on the image.

SHOPPING GUIDANCE

SHOPPING GUIDANCE

We often get the request of where to shop in our city. This is not an easy question, because we could never make you part of the true feeling of being an “Amster- dammer”. Imagine: ... being on your bike, hopping from one end to other parts of town, having a coffee or a drink, enjoying the beauty of the city, saying “hi” to friends ... In short, we love Amsterdam, which is not easy to translate in words, when you’re not a poet.
On the other hand addresses change, pop-up stores come and go, so we can never be accurate in providing the right maps all the time.
We finally found a solution and created a set-up giving an overview of the most important areas of the city, describing the “feel of the barrio”.
We are suggesting some shops, pointing out local brands and stores etc. Are interested? Do click in the image for further information.

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