McDonalds sustainable? Who would have thought it, but now the fast food giant is showing its hand in a new drive to be more environmentally friendly. The McDonald’s pop-up, built for London 2012 Olympic Games in Stratford will be world’s busiest, but will only last for six weeks. The restaurant at the Olympic Park will be dismantled after the Games and 75% of it will be re-used or recycled.
Jill McDonald, chief executive officer of McDonald’s UK, said the move was “a world first” for the chain in its drive to be sustainable, meeting targets specified by the London Organising Committee. During at the restaurant’s launch this week, she said: “London 2012 is set to be the most sustainable Games ever hosted and this ambition inspired us not only to fulfil our role as official restaurant in the catering operation behind the event, but also to bind sustainability into the heart of our state-of-the-art Olympic Park restaurants.”
The 2,000 staff working at the Olympic restaurants have been hand-picked from its top-performing employees and will be the first to wear a brand new uniform designed by Wayne Hemingway, which includes fully close loop recyclable aprons.