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the future ... an eagle view
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  • SHORT SUMMARY OF A 4.0 VIEW ON THE FUTURE

    In the following video we give you a short introduction of our 4.0 view on the future. We hope we can trigger your interest to see more of our presentation. You can hire us for a presentation, lecture or workshop. You can contact us here: itfits@xs4all.nl 4.0 is a concept developed by it f ...
  • DISCOVERY

    Technology has been sold to us as a panacea, as the solution to all our problems. Technocracies bet on false promises that foster a future of longevity, eternal youthfulness free of disease, in leisure and hedonistic paradise, surrounded by serving robotic slave appendages that do our men ...
  • INDIVIDUALISM 4.0

    2013 will still be a year of turmoil, however full with possibilities for new start-ups! Our main task will be to bring different worlds together, to accept and understand that everything is interconnected. This is not a story about vague predictions, it’s a claim to understand the import ...
  • KEEP YOU POSTED

    A recap after a month’s publishing, we’d like to share with you our favorite posts, check them out below! Dutch artist Florentijn Hofman is famous for extraordinary large-scale sculptures that he usually creates with a healthy amount of humour. This time, he undertakes to enlarge a typic ...
  • BON QUI QUI DOES ALEXANDER WANG

    For Alexander Wang’s latest campaign, humors is the main ingredient. The Spring 2013 T video features comedienne Anjelah Johnson who (re-)introduces her role as Bon Qui Qui, on her first (and soon to be last) day working at the Alexander Wang NYC flagship store. Managing to offend and ups ...
  • PECLERS PRESENTATION FALL 14/15, MARCH 26TH

    After the success of the Peclers spring 2014 presentation womenswear, menswear & fabrics, last year December 20th, we have decided to continue with these small scale presentations. You are kindly invited to the Peclers presentation of the Inspirations & Colors for fall 14/15 March ...
  • POWER TO THE 99%

    Truly understanding what freedom means might show the way to innovation and a durable future. Entrepreneurial guts and a more philosophical approach to life are needed, cutting the suffocating cords of the old World, in order to understand tomorrow’s demands. Economists, politicians and o ...

FOOD AND CULTURE; EATING IN DESIGN

By Miryam Muller on 24 July 2012

Few of us realize how much design goes into the food we eat. Behind every bone-straight carrot and every mass-produced chicken thigh is a carefully executed idea about how those provisions should look and taste. On one hand, that makes design complicit in the ritual inefficiencies of the food industry. On the other, as a new exhibit at Designhuis in Eindhoven, the Netherlands, suggests, it is an opportunity: for designers to help assuage some of the industry’s darker instincts.

Food Culture: Eating by Design showcases more than 20 projects by designers from all over the world, who toil at the grease-stained crossroads of design and global food production. Each proceeds from the notion that the complex processes involved in stocking our grocery stores (and ultimately, our dinner plates) can be improved through design, whether it’s distilling whiskey into an inhalable “cloud of flavor,” 3-D printing cupcakes, or growing produce in the shapes prescribed by the greatest designer of all, Mother Nature. Above, we’ve compiled 10 of the show’s best ideas.

Food Culture: Eating by Design runs through September 30. More information here.

 

Posted in ART, EVENTS | Tagged 3D, 3D printing, eating in design, Eindhoven Academy, food and culture, improvement
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AUTHORS

  • Carlos Cuellar Brown
  • Fiammetta Ghedini
  • Johanna Bilitza
  • Lisanne Brummelhuis
  • Miryam Muller
  • Truus Dokter

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TREND BOOKS – TREND CONSULTANCY – BRAND & STYLE STRATEGY – STYLE CONSULTING

PECLERS

it fits! has the representation of PeclersParis in the Netherlands and Belgium. For information in these territories you can contact us. If located in other parts of the world go to the official www.peclersparis.com website.

WE WRITE FOR TRENDMAGAZINE SECOND SIGHT

w1uO0r

Truus Dokter founder of it fits! and fullinsight is a columnist and co-editor of the Dutch trend forecasting magazine Second Sight.

SECOND SIGHT SUMMER COURSE

SECOND SIGHT SUMMER COURSE

Interested in doing a trend forecasting course? Second Sight is organizing a summer bootcamp from August 19th untill August 24th. When you click on the image you'll find all the information.

START-UP!

START-UP

Our new Full Insight trend presentation for 2013 & beyond START-UP! is now available. For information, please click on the image.

SHOPPING GUIDANCE

SHOPPING GUIDANCE

We often get the request of where to shop in our city. This is not an easy question, because we could never make you part of the true feeling of being an “Amster- dammer”. Imagine: ... being on your bike, hopping from one end to other parts of town, having a coffee or a drink, enjoying the beauty of the city, saying “hi” to friends ... In short, we love Amsterdam, which is not easy to translate in words, when you’re not a poet.
On the other hand addresses change, pop-up stores come and go, so we can never be accurate in providing the right maps all the time.
We finally found a solution and created a set-up giving an overview of the most important areas of the city, describing the “feel of the barrio”.
We are suggesting some shops, pointing out local brands and stores etc. Are interested? Do click in the image for further information.

LATEST TWEETS

  • 17 May 2013
    How to add value to #healthcare beyond solely making money for the #Pharmaceutical industry. #singularity: http://t.co/jP85yFkulK
  • 16 May 2013
    “@MilkStudios: P.S. #NYC, it finally feels like summer.” In #Amsterdam it rains and feels like autumn. Happy for NY-ers to enjoy spring:-)

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