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the future ... an eagle view
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  • SHORT SUMMARY OF A 4.0 VIEW ON THE FUTURE

    In the following video we give you a short introduction of our 4.0 view on the future. We hope we can trigger your interest to see more of our presentation. You can hire us for a presentation, lecture or workshop. You can contact us here: itfits@xs4all.nl 4.0 is a concept developed by it f ...
  • DISCOVERY

    Technology has been sold to us as a panacea, as the solution to all our problems. Technocracies bet on false promises that foster a future of longevity, eternal youthfulness free of disease, in leisure and hedonistic paradise, surrounded by serving robotic slave appendages that do our men ...
  • INDIVIDUALISM 4.0

    2013 will still be a year of turmoil, however full with possibilities for new start-ups! Our main task will be to bring different worlds together, to accept and understand that everything is interconnected. This is not a story about vague predictions, it’s a claim to understand the import ...
  • KEEP YOU POSTED

    A recap after a month’s publishing, we’d like to share with you our favorite posts, check them out below! Dutch artist Florentijn Hofman is famous for extraordinary large-scale sculptures that he usually creates with a healthy amount of humour. This time, he undertakes to enlarge a typic ...
  • BON QUI QUI DOES ALEXANDER WANG

    For Alexander Wang’s latest campaign, humors is the main ingredient. The Spring 2013 T video features comedienne Anjelah Johnson who (re-)introduces her role as Bon Qui Qui, on her first (and soon to be last) day working at the Alexander Wang NYC flagship store. Managing to offend and ups ...
  • PECLERS PRESENTATION FALL 14/15, MARCH 26TH

    After the success of the Peclers spring 2014 presentation womenswear, menswear & fabrics, last year December 20th, we have decided to continue with these small scale presentations. You are kindly invited to the Peclers presentation of the Inspirations & Colors for fall 14/15 March ...
  • POWER TO THE 99%

    Truly understanding what freedom means might show the way to innovation and a durable future. Entrepreneurial guts and a more philosophical approach to life are needed, cutting the suffocating cords of the old World, in order to understand tomorrow’s demands. Economists, politicians and o ...

NATURE, THE NEVER ENDING INSPIRATION

By Johanna Bilitza on 10 April 2012

Biomimetic, also known as bionics or biomimicry, is a science that reproduces characteristics of one or more biological systems. The term means “imitation of life”. In the 70s Wilhelm Barthlott, a botanic and bionic professor, discovered that the leaves of the Lotus flower are always clean. They clean themselves. Today this effect is patented and applied practically.

The leaf is covered with a lot of small crystals with a waxed texture that create a ragged and napped surface. The microscopically small knobs are protecting the leaf from water and dirt. The waterdrops roll off the surface and take dust and dirt particles with them.

Scientists imitated the rough microstructure for artificial surfaces. The lotus effect is adopted for house paint as well as for silicone wax that preserves different materials like roof tiles, awnings or honey spoons. It is also used for rain-proofed clothes, impregnation spray and even cravats.

Researchers are currently working on a self cleaning car varnish and windows. It would economize water and time. In 2008 we produced and disposed 12000000 liters of detergent in Europe. But the lotus effect always causes a matt surface – not a bestseller in the car industry – which is one of the reasons that it still doesn’t exist.

A lotus effect surface for the airplane is also thinkable. This would mean no deicing in the winter anymore. But the coated surface is not yet stable enough for the high speed, it would be destroyed immediately.

The Lotus plant is just one of endless natural phenomena inspiring research and development.
By the observation of the flight and the anatomy of birds of prey, bionic scientist discovered an energy saving method for airplanes. The birds spray out single feathers to avoid decelerating air whirls. Inspired by this system, the ends of the airfoils are bended upwards which economizes propellant.

The bird is godfather for the airplane, the penguin for a submarine, the liane for re-growing construction material, the polygonal spire of Munich’s Olympic arena is inspired by a spider’s web and the very strong material mother of pearl may revolutionize the dental technology one day.

Posted in DESIGN, PROGRESS, SCIENCE, TECHNOLOGY | Tagged Biomimetic, biomimicry, bionics, Lotus effect, Nature, Research, SCIENCE, TECHNOLOGY
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AUTHORS

  • Carlos Cuellar Brown
  • Fiammetta Ghedini
  • Johanna Bilitza
  • Lisanne Brummelhuis
  • Miryam Muller
  • Truus Dokter

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TREND BOOKS – TREND CONSULTANCY – BRAND & STYLE STRATEGY – STYLE CONSULTING

PECLERS

it fits! has the representation of PeclersParis in the Netherlands and Belgium. For information in these territories you can contact us. If located in other parts of the world go to the official www.peclersparis.com website.

WE WRITE FOR TRENDMAGAZINE SECOND SIGHT

w1uO0r

Truus Dokter founder of it fits! and fullinsight is a columnist and co-editor of the Dutch trend forecasting magazine Second Sight.

SECOND SIGHT SUMMER COURSE

SECOND SIGHT SUMMER COURSE

Interested in doing a trend forecasting course? Second Sight is organizing a summer bootcamp from August 19th untill August 24th. When you click on the image you'll find all the information.

START-UP!

START-UP

Our new Full Insight trend presentation for 2013 & beyond START-UP! is now available. For information, please click on the image.

SHOPPING GUIDANCE

SHOPPING GUIDANCE

We often get the request of where to shop in our city. This is not an easy question, because we could never make you part of the true feeling of being an “Amster- dammer”. Imagine: ... being on your bike, hopping from one end to other parts of town, having a coffee or a drink, enjoying the beauty of the city, saying “hi” to friends ... In short, we love Amsterdam, which is not easy to translate in words, when you’re not a poet.
On the other hand addresses change, pop-up stores come and go, so we can never be accurate in providing the right maps all the time.
We finally found a solution and created a set-up giving an overview of the most important areas of the city, describing the “feel of the barrio”.
We are suggesting some shops, pointing out local brands and stores etc. Are interested? Do click in the image for further information.

LATEST TWEETS

  • 21 May 2013
    RT @umairh: The little problem with econ is it doesn't include the world. The big problem with econ is it fails miserably at understanding …
  • 20 May 2013
    RT @MylaLevy: Chinese Perspective http://t.co/Yh09BHmdBD via @itfits

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