Swedish furniture brand IKEA recently launched a temporary apartment, “The IKEA Apartment – 54 Square-Meter Ideas to Life,” in a Parisian subway station Auber. Located in one of France’s busiest metro stations, IKEA and creative agency Ubi Bene created a temporary flat for five people, Jane, Audrey, Anis, Lucy and Benjamin to live in over the course of six days. Commuters were able to watch the housemates in action whilst viewing the function of the brand’s furniture within the space.
The apartment, which was open from 9 – 14 January, was created to demonstrate what you can do with IKEA furniture within a limited space whilst maintaining an aesthetically pleasing and functional layout. The location provided a great way for lots of people to see the project on their passing and sustained impact for commuters on their daily travels via the station. IKEA also created an online buzz for the campaign by creating a Facebook competition to win one evening’s stay at the flat.