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  • SHORT SUMMARY OF A 4.0 VIEW ON THE FUTURE

    In the following video we give you a short introduction of our 4.0 view on the future. We hope we can trigger your interest to see more of our presentation. You can hire us for a presentation, lecture or workshop. You can contact us here: itfits@xs4all.nl 4.0 is a concept developed by it f ...
  • DISCOVERY

    Technology has been sold to us as a panacea, as the solution to all our problems. Technocracies bet on false promises that foster a future of longevity, eternal youthfulness free of disease, in leisure and hedonistic paradise, surrounded by serving robotic slave appendages that do our men ...
  • INDIVIDUALISM 4.0

    2013 will still be a year of turmoil, however full with possibilities for new start-ups! Our main task will be to bring different worlds together, to accept and understand that everything is interconnected. This is not a story about vague predictions, it’s a claim to understand the import ...
  • KEEP YOU POSTED

    A recap after a month’s publishing, we’d like to share with you our favorite posts, check them out below! Dutch artist Florentijn Hofman is famous for extraordinary large-scale sculptures that he usually creates with a healthy amount of humour. This time, he undertakes to enlarge a typic ...
  • BON QUI QUI DOES ALEXANDER WANG

    For Alexander Wang’s latest campaign, humors is the main ingredient. The Spring 2013 T video features comedienne Anjelah Johnson who (re-)introduces her role as Bon Qui Qui, on her first (and soon to be last) day working at the Alexander Wang NYC flagship store. Managing to offend and ups ...
  • PECLERS PRESENTATION FALL 14/15, MARCH 26TH

    After the success of the Peclers spring 2014 presentation womenswear, menswear & fabrics, last year December 20th, we have decided to continue with these small scale presentations. You are kindly invited to the Peclers presentation of the Inspirations & Colors for fall 14/15 March ...
  • POWER TO THE 99%

    Truly understanding what freedom means might show the way to innovation and a durable future. Entrepreneurial guts and a more philosophical approach to life are needed, cutting the suffocating cords of the old World, in order to understand tomorrow’s demands. Economists, politicians and o ...

LIVING SOIL PAST PETROLEUM MAN

By Carlos Cuellar Brown on 4 June 2011

Picture: Paul Octavious

Groggy and still winking from jet-lag, the chair of the plane was stifling in the air traveling west over the Atlantic. The scratchy speakers interrupted with the voice of the captain announcing heavy turbulence. I had the noisy sensation of a jerky ride; 3 days at the Energy Crisis Convention in Berlin had left me exhausted. Buckled in and dozing off into lucid dreaming, I saw myself lurking over the news stand in the “press quarter” along Koch Street. The head lines of “The Local” read “Petroleum Man in the Pits.”  “Barrel of Light Oil Reaches 45 thousand Yen.” It is the year 2025 and the effects of peak oil along with obsessive reliance on fossil fuel have brought the agro industrial apparatus to a grinding halt.
Years of erosion to the top soil due to intense mechanical industrial plowing, monocultures and the spread of transgenic seeds, threaten our chances to survive.
Restoring denatured soils, woodlands and forest will take generations.
I could still hear the keynote speaker opening remark: “To replace the current agro industrial food production we would need the equivalent of 22 billion humans working around the clock.”
Can you imagine the magnitude of this glitch?
The energy necessary to produce Industrial farming must be replaced with efficient low energy systems. Low energy systems follow the inherent design of natural ecologies. Modern studies have discovered that with very little labor well designed woodlands can yield plenty of food. In low energy systems 1 acre can easily sustain 10 people. Re-ruralization will reunite us with a much kinder two horse power system.
My eyes scrolled down the page and kept reading; “Berlin’s Guerrilla Gardeners Losing Ground to Gentrification.”
In the Kreuzberg district a larger group of urban gardeners including the better known Prinzessinnengarten comprise a community of gardeners that rescued empty lots and abandoned plots transforming deadened spaces into treasure garden landscape and horticulture. The official pilot project was launched in 2009 by the Nomadic Green group. This community has also experimented with mobile gardens. Mobil gardeners grow stuff out of shopping troller carts and moving bails. This method has been very successful and has allowed some residents to grow their own meal on the go. This is the kind of new social entrepreneurs we need in every city and we must follow their examples.  The sky was covered with grey clouds, almost 200 hundred people, gardeners, friends, fans, activists and neighbors gathered outside the crisis convention hotel. The picket line protested vigorously to the real-estate take over. A wooden sign that read “Stop Greed” almost brushed my forehead; “we are currently being threatened by shortsighted urban developers, garden plots are facing eviction charges” shouted one angry protester. Blinking in rapid sequence, I wondered if I had had this dream again and again. Far away as if from another dimension, I could hear a polite voice: “please Sir, put on your seat belt.” I could almost swear the stewardess leaned over and handed me the newspaper as she whispered “Is this yours, urban gardeners are more than subsistence farmers they are forward thinkers implementing their ideas with success.” Glancing back at the newspaper I could not tell if I was still dreaming or awake, the date on the margin read May 28 of 2011. Still traveling west, backwards in space, traditional roles of the city landscape began to change, all I could see out the windows was the mirror of social evolution, a pitched tapestry of ochre Atlantic coated vastness. If we had no more petroleum, the pumps would stop; cities would starve in a matter of days amidst rioting mayhem. The woman with the megaphone vehemently shouted; “I propose we support and sponsor urban gardeners, we must begin to tap into the potential of vertical and roof gardens, along with water collection and sustainable energy off grid technology in a well knit hub of districts.”  If guerilla gardeners sprouted everywhere utilizing every nook and cranny of soil and space, we might spare a chance. We must re-ruralize together with regional and local communities in fulfillment of our life purpose. Not in a struggle against survival, but living by the heart, celebrating our universal gifts, like the soil of this planet. When you give you will receive and the earth has given its body so we may receive her nutrients, like the sacrificial mother without expecting return. Our role as gardeners is to tend to this gift in harmony. I was abruptly awakened by turbulent air. The overweight passenger beside me mumbled in German as he crouched over: “please, möchtest Du ausgehen” the aisle seat can be a nuisance, as I stood tightly almost pressing against his green T-shirt which amazingly read: “Help sprout your new city.” Will it be possible for us to embrace uncertainty as the ego structures of petroleum man come to a stop, and this is a good thing, like living soil, all potential is there, ready to grow.

Carlos Cuellar Brown

Posted in Uncategorized | Tagged conscious, eco, NATURA, URBAN AGRICULTURE
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  • Fiammetta Ghedini
  • Johanna Bilitza
  • Lisanne Brummelhuis
  • Miryam Muller
  • Truus Dokter

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it fits! has the representation of PeclersParis in the Netherlands and Belgium. For information in these territories you can contact us. If located in other parts of the world go to the official www.peclersparis.com website.

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Truus Dokter founder of it fits! and fullinsight is a columnist and co-editor of the Dutch trend forecasting magazine Second Sight.

SECOND SIGHT SUMMER COURSE

SECOND SIGHT SUMMER COURSE

Interested in doing a trend forecasting course? Second Sight is organizing a summer bootcamp from August 19th untill August 24th. When you click on the image you'll find all the information.

START-UP!

START-UP

Our new Full Insight trend presentation for 2013 & beyond START-UP! is now available. For information, please click on the image.

SHOPPING GUIDANCE

SHOPPING GUIDANCE

We often get the request of where to shop in our city. This is not an easy question, because we could never make you part of the true feeling of being an “Amster- dammer”. Imagine: ... being on your bike, hopping from one end to other parts of town, having a coffee or a drink, enjoying the beauty of the city, saying “hi” to friends ... In short, we love Amsterdam, which is not easy to translate in words, when you’re not a poet.
On the other hand addresses change, pop-up stores come and go, so we can never be accurate in providing the right maps all the time.
We finally found a solution and created a set-up giving an overview of the most important areas of the city, describing the “feel of the barrio”.
We are suggesting some shops, pointing out local brands and stores etc. Are interested? Do click in the image for further information.

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